Beautiful Schell's Pre-pro vitrolite sign. Courtesy of Mike Kalz

This is the first of the two Deer Head neons.

This is the second deer head neon from Schell's circa 2001. Note that word Schell's is blue on this one, white on the first neon.

Here is a cardboard sign for the introduction of Schell's Export Beer. It tells how the beer won some tasting contest by a bunch wine drinkers. I personally like this beer which is no longer available. I believe the sign is from the mid 70's.

This is a pop-out cardboard mallard duck from the 40's or 50's most likely. There are 4 signs in this series.

Here is a terrific old Schells lighted sign from the 60's.

This is a rare Schell's lighted cut glass back bar sign. Probably 30's or 40's.

This is the newer more common Schell's tray.

This tray is often referred to as the "Stag Head" tray by most Schell's collectors. It is the older one.

This is a small 3 D deer head.

This plastic deer head is a little larger with a wooden plaque.

This is a cool sign with a 3 D deer and orginally displayed a bottle of Schell's beer on the shelf with the deer.

This is a beautiful and rare tin pre-pro Schell's sign advertising their Muenchener beer. It sold at auction in the Twin Cities for $450 plus a 10 % buyers premium.